Zlataritsa support candidacy of Veliko Tarnovo for European capital of culture and include in the project – Bulgarian Martenitsa symbol in Europe ". Dozens of citizens attached with the martenitsa tree in the center of the city. They were all with stickers, which voiced their empathy towards the initiative.
"Martenitsa" were made specifically for the case of a home for the aged, Milling House Zlataritsa, Community Center, local school and old-man clubs in the city and the village of Rosno.